A few years ago, under the trend of "Internet +" model, O2O laundry platform suddenly rose and swept across the country with thunderous momentum. At one time, various capitals followed up, and the scale of China's laundry market crossed the 100 billion mark, and soon gave birth to many popular laundry brands.
With the advent of the era of consumption upgrading and the various problems exposed in the rapid development of O2O laundry, many platforms that once entered the market crazily have been eliminated by the market. In the cooling market, only the strong ones are left, and among them is the high-end laundry brand Aote Xifulai created by Luo Qingbo.
Otto Xifulai, which also developed the online laundry and marketing service platform "Xiyi Ke" for physical stores with the help of "Internet +", did not blindly carry out innovation and transformation, but based on its own advantages, it gave full play to the convenient experience brought by the Internet. Unlike other purely online laundry platforms, "Xiyi Ke" took the lead in developing a single offline business into an online and offline dual-channel business. While ensuring the quality of laundry in physical stores, it transferred customer orders and collection and delivery of clothes to mobile clients, allowing new and old consumers to enjoy laundry services without leaving home, which not only helped customers save precious time, but also promoted the expansion and development of store business.
Steady planning has enabled Otto Xifulai to enjoy the dividends of the Internet while avoiding the fate of being a flash in the pan. Faced with the Chinese laundry market, which is growing by 30% to 40% every year, Luo Qingbo's pace of innovation has never stopped.
"In 2018, our focus will be on smart communities. By developing smart wardrobes, we can allow clothing collection and delivery terminals to be directly installed downstairs in thousands of households. In the future, when customers need to do their laundry, they will no longer need to go out to find a laundromat. They can just place an order on their mobile phones and put the clothes in the cabinet downstairs, and we will have someone to collect and deliver them." As an important part of the entire high-end laundry service system, Luo Qingbo has drawn an extremely attractive development blueprint for the development of smart communities. The seemingly simple terminal smart shared wardrobe has endless potential.
Such smart wardrobes can provide 24-hour service, breaking the restrictions of laundry store business hours. For office workers who go out early and return late to face a fast-paced life, they do not need to arrange special time to deliver clothes, and can enjoy the service at their doorstep; and for laundries, it also saves the trouble of spending a lot of manpower costs on door-to-door collection and delivery. In this way, it can not only solve the problem of the last mile in laundry service, but also allow the community to directly connect to offline professional and reliable laundry services, which can be said to kill two birds with one stone.
In addition, in order to show the convenience of smart services, the wardrobe is equipped with a package option that conveys personalized washing and care needs. Under this self-service system, it can also avoid face-to-face inspection of clothes to increase privacy and security.
But is this enough? Of course not. After using this shared wardrobe to gather consumers in the community, Otto Xifulai can also provide more services. Luo Qingbo said: "We are called a smart community because we can do a lot with this cabinet. We have signed a strategic cooperation agreement with the largest flower delivery base in China. You can order high-quality and low-priced flowers on our app and pick them up in the cabinet. Our next plan is to join the nutritious breakfast project to provide customers with breakfast prepared by well-known nutrition experts. As long as you make an appointment in advance, you can get your breakfast in the insulated cabinet as soon as possible."
Otto Xifulai's outstanding performance in the Chinese dry cleaning market is obvious to all. In just 20 years, it has expanded from a single store to more than 1,400 franchise stores across the country. Such remarkable achievements are inseparable from the brand founder Luo Qingbo's pioneering innovative concept. In the ever-changing market environment, he can always stand out with his innovative business model and stand firmly on the bow of the trend; in the face of common problems in the industry, he can always face up to difficulties and overcome obstacles. It is precisely under such a forward-looking and far-sighted vision that Otto Xifulai can continue to win the favor of investors and continue to seize opportunities.
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